alice + olivia Spring 2012 Ad Campaign

Photos courtesy of alice + olivia

How cute is alice + olivia‘s Spring 2012 ad campaign featuring Chelsea Tyler, daughter of Steven Tyler? It’s also the brand’s first ever global ad campaign which was launched in conjunction with their 10 year anniversary. To celebrate this big occasion, they wanted to shine a spotlight on how the brand was born – the launch of Stacey Bendet’s PANTS! The campaign was shot by Greg Sorensen and under the creative direction of Stacey Bendet.

To hype up the release of the ad campaign, last week they launched a very fun and edgy campaign called “GET INTO OUR PANTS” – with guerrilla street teams distributing “Get Into Our Pants” branded product – matchbooks, bumper stickers, coffee sleeves, condoms and cocktail napkins all over the city – at the most popular coffee shops, hottest bars, top hotels and more. And now this morning the big reveal was at Times Square, which they’ve recreated the set of the campaign. Super cute, it’s like a slumber party at a friend’s house! So fun.