>> It grieved me at the time when I last talked about Tall Poppy Syndrome in regards to the success of Aussie biggie Zimmermann, with stores all over Australia and a plethora of biggie stockists worldwide. Then shamefully, I found myself stupidly contradicting my own words. The dawning conclusion by the end of the first day of RAFW was that I liked the S/S 12 show a lot... actually I liked it immensely. Yet mexico Soccer Jersey, the feeling that kept clouding my head was that I felt bad for liking it because *scrunches my face and cowers in shame* Zimmermann are a brand that are pretty much at the top of their game and that with their resources in comparison to the smaller labels that are showing at RAFW, it stands to reason that the show would be a slick affair. BOOM. What's that if not bedgruding a brand for their success?
This weird guilt for liking the collection later pettered out into an petty bit of conversation between the two halves of my brain (you'd be surprised how many of these I have in the course of a day...). I AM allowed to like a label that is obviously successful for a reason and it boils down to my wanting to roll around an actual poppy field in these clothes that fused beautiful cut-out lacework (there's been a lot of that at RAFW incidentally) Spain Soccer Jersey, watercolour florals and other textures that have echos of Little House on the Prarie...
There is one thing that I'll retain from my self-contradicting post last year and that is that it's a shame that the swimwear at Zimmermann exceeds the clothes in terms of stockists. We can all do with pretty clothes that aren't necessarily simpering... that's my final thought. No buts, ifs and hesitations...just a wholly justified like.
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